Our Audience
WW readers are loyal, hyper-local Portlanders who are deeply invested in their city.
They are civically engaged, values-driven, and philanthropic—supporting local nonprofits, voting with purpose, and making ethical choices. They immerse themselves in local culture, from events and businesses to nightlife, while also embracing travel and the outdoors. They’re not just readers; they’re active participants shaping Portland’s identity.
Who They Are
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Immersed in Local Culture
Nearly 70% of our readers attend local events monthly or more often. 84% shop at local businesses at least 1x/week.
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Hyper Local
92.4% pick up rate on print papers distributed in Portland. 50% of our web traffic comes from within the Portland Metro Area.
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Values Driven
77% of WW readers say it’s important to make environmentally conscious purchasing decisions. 80% of our readers say civil & human rights are a paramount issue for them.
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Love to Travel & Get Outside
They are 2.4x more likely than the average Portlander to consider themselves travel buffs, and 2.8x more likely to identify as outdoor enthusiasts.
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Loyal
They’re fans of our work. They know our writers names. They plan their nights & weekends based on our listings.
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Philanthropic
Last year, our annual giving campaign, Give!Guide, raised $8.87 Million for local nonprofits - comprised entirely of small donations from our readers
Where They Are
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Weekly Print
We distribute 25,000 copies each week of our print product to hundreds of locations around Portland.
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wweek.com
Our website sees over 600,000 unique visitors and delivers nearly 2 Million impressions each month.
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Magazines
We publish four annual magazines and distribute 22,000 copies of each throughout the city, and make them available to purchase online.
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Newsletters
We’re reaching a total of 130,000 subscribers across four newsletters.
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Social Media
102,000 followers on Facebook and 88,000 on Instagram.
