WW Reels
Reach 97,000+ engaged Instagram followers with authentic, story-driven video content that feels native to the feed— not like an ad.
Why Instagram Reels?
Reach one of Portland's largest local social audiences.
Native video content performs better than traditional ads.
Showcase your business through authentic storytelling.
Paid promotion extends your reach beyond organic followers.
WW's trusted brand helps your content feel credible and discoverable.
Our newsroom is producing original video content every day, making our channel a daily destination for original reporting on all things Portland.
Tier 3: Storytelling Campaign
$3,100
Build momentum with a multi-Reel sponsored content campaign that tells your story over time.
Includes:
2–3 professionally produced Reels
Creative strategy & campaign planning
Up to three hours of filming
Professional editing, narration, captions, graphics & music
Coordinated posting schedule
Campaign performance report
Paid promotion included
Perfect For:
Storytelling • Grand openings • Seasonal campaigns • Festivals & events • Destination marketing • Nonprofits • Brand awareness • Product launches
Why it works: Instead of relying on a single post, multiple Reels create repeated touchpoints that keep your brand in front of audiences and drive significantly stronger engagement.
Tier 1: Amplify Your Content
$750
Already have a great Reel? We'll put it in front of Willamette Week's audience.
Includes:
One Reel posted on WW Instagram
Client-supplied, publication-ready video
WW-written caption (or use yours)
Brand tagging & collaboration
Paid promotion included
Perfect For:
New products • Event announcements • Restaurant specials • Album releases • Existing creator content
Tier 2: Reel Production
$1,200
You bring the story—we handle the production.
Includes:
One custom-produced Instagram Reel
Up to one hour of on-site filming (or edit your existing footage)
Professional editing, captions, graphics & music (script outline provided by client)
One revision included
Posted and promoted through WW Instagram
Perfect For:
Business spotlights • Behind-the-scenes content • Event previews • Interviews • Lifestyle features
